Every business uses advertising in some form to attract new customers, whether through digital marketing or more traditional forms of marketing. One of the most important factors in advertising is design, as this is what will convince people to take some sort of action, whether that’s subscribing to a newsletter, purchasing a product, or just finding out more about your brand. First impressions matter, which couldn’t be truer when it comes to advertising.
At Frontline Digital, we understand exactly what constitutes good design, and why it’s so important to get it right from the start! Below are a number of reasons why having good design in your advertising is absolutely crucial in creating effective marketing campaigns.
Increased Conversion Rates
The main objective of any advertising campaign is to increase conversions and generate more revenue. The design itself plays a big part in this, as certain color schemes and the placement of pictures and text can significantly affect how people respond. Make sure something really stands out in your design, ideally evoking some form of emotion from the viewer.
Better Communication of Your Brand
Even the most well thought out advertising campaigns will flop if they’re not appealing. You must remember that every company is vying for people’s attention; it’s your job to stand out from the crowd. In order to stand out you must have a good design, and the definition of good design will vary depending on its purpose, intended audience, medium, etc. Some situations will call for a minimalist design, while others may require something a little flashier.
Enhanced Brand Visibility
Following the point above, a good design will shape how people perceive your brand. Some designs will create an image of quality and value, while others will come across as stylish and luxurious. A bad design will make your brand look cheap or low quality, which people will then associate with your products or services. Make sure your design puts across what your brand is all about.
Getting Your Message Across Effectively
Keep it simple when trying to get your message across. Good pictures will have more impact than a wall of text, as visuals are easier to process. Additionally, use clear and concise headlines over walls of text to get points across. It’s also a good idea to include captions with your pictures. Don’t overly complicate the design; you don’t want to make it difficult to understand your message.
Questioning the Quality of Your Design?
Some questions to ask yourself are: Is it catching people’s attention? If so, are they taking absorbing the message? It is important to know if people are noticing your design, and if so, are they really taking in the message? Receiving good feedback from customers about your ad is a sign the design is good, and, of course, increased conversions are another positive sign your design is resonating.