Media Channel Fragmentation
Before the digital advertising era, marketers would rely on traditional media channels to reach customers through TV, radio, and p...
Consumers Want eCoupons
Coupons that once arrived in a mailbox can now be sent digitally. A method more convenient in the modern age. It has always been...
3 Tips To Help Your Business Rank in Search Results
Original algorithms for search results included links to different websites based solely on a match with a keyword identified in a...
What is the Google Guarantee Program?
A New Program It is no news Google’s ad positioning has continued to cause a bit of disarray among business owners and managers re...
Boosted Post vs. Facebook Ads
For any business, deciding on an advertising strategy can be a complicated feat especially when the use of social media marketing ...
The History of Online Advertising
Because most individuals are so accustomed to having an endless amount of information available at their fingertips, rememb...