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Before the digital advertising era, marketers would rely on traditional media channels to reach customers through TV, radio, and p...

Coupons that once arrived in a mailbox can now be sent digitally.  A method more convenient in the modern age.  It has always been...

Original algorithms for search results included links to different websites based solely on a match with a keyword identified in a...

A New Program It is no news Google’s ad positioning has continued to cause a bit of disarray among business owners and managers re...

For any business, deciding on an advertising strategy can be a complicated feat especially when the use of social media marketing ...

  Because most individuals are so accustomed to having an endless amount of information available at their fingertips, rememb...