Original algorithms for search results included links to different websites based solely on a match with a keyword identified in an article to the keywords being searched. Now, algorithms take into consideration a wider range of factors that appear in search results; therefore, ranking at the top has become cumbersome whether it’s a paid ad or organic results. This can impact your search strategy rank because you are forced to stay up to date with search engines’ algorithm criteria. More importantly, if you are not on the top results of the first page, you are losing potential customers.
Currently, the presence of your business name appearing in search engine results goes beyond the top position and also can be displayed in answer boxes, questions strips (relevant to the topic), featured snippets, image packs, a knowledge panel, and in-depth article sections.
In this article, we will highlight how to ensure your business is recognized by search engines, what you can do to get your business on the first page, and how to have your business displayed under Google’s answer box section.
- Brand Awareness
Step one: brand awareness is key. You can improve your company’s visibility locally with just a few easy steps.
Begin by making sure your business is listed on various directories and create a Google My Business account. To create the page, you will need to have a name, address, and phone number for your business. Once you complete this section, take a step further and move your business profile to social networks, and tie in the content on those pages with the content on your website. It will help generate the traffic required to get the attention of Google’s algorithm.
- Right Choice Of Keywords
You will need more than your intuition to create a list of keywords related to your business; for that, utilize Google’s keyword planner. You can also use a variety of tools available online to generate keywords; however, be sure to understand the list you generate because there can be competition for some top keywords. Because of this, we recommend turning your keywords into long tails. For more information on long tails, visit this site https://yoast.com/what-are-long-tail-keywords/.
Those who search for businesses usually add the words “near me,” which is why it is essential to add addresses for each of your business’s locations. Now, to make sure the search engine displays your business details in a featured snippet (e.g. business name and contact info), you will need to come up with a catchy “meta title” and “meta description” for SEO purposes. The meta title, meta description are all important components of your business website. This is just a brief summary used to describe the content found on your business’s website as a way to give visitors some background information before they choose to click on the link.
Hiring a team like Frontline Digital to assist you with SEO will be a huge help with the selection of keywords and tagging your website with the right metadata. SEO can be tricky and that’s why it is so beneficial to bring a professional onboard. SEO experts provide you with the most efficient keywords that will assist your business in its ranking and educate you along the way to guarantee that you maintain your presence/website and elevate your SEO score.
- The Paid Search Technique
Numerous businesses set up paid search advertising campaigns to gain website traffic and convert visitors into customers. One of several categories of this technique is Pay Per Click (PPC). PPC is a method of internet marketing where each time the listed business appears at the top of the search results and is clicked, you pay the ad platform. For each click, you will have to pay a small amount, which can be costly, depending on the competition for the keywords. This can become a large expense which is why it’s so important to turn to digital experts for assistance with your ad campaign to ensure you are getting the lowest CPC.
In summary, following these three tips will be a huge help to improve your business’s Google rank.
Now remember the “answer box” mentioned earlier? While your website has the ability to appear in this section, a spot in a Google answer box cannot be guaranteed; however, you can take advantage of the following tips to give your website a better chance at being featured in a Google answer box:
- Target Relevant Keywords
- Create a question and answer section on your website
- Include relevant infographics on your website
- Maintain SEO goals
Frontline Digital will help increase your search ranking utilizing the three tips mentioned above and many more, including but not limited to backlinks, on-page and off-page SEO, blog posts, and more.
Call our team today!